Launch your Start-up FMCG business
with experience by your side

Startup FMCG provides practical, hands-on guidance and support to help you set-up and launch your fast moving consumer goods (FMCG), health foods, or pharmacy business. As your partner in product development, innovation and distribution, we share over 30 years’ experience gained while launching over 1000 products with you to help you ensure your startup is a success from the ground up.

Be empowered to launch your dream product

Be supported through all the challenges and roadblocks that come your way

Be challenged to succeed

Our Projects

Pam Pam Buns
excel facial tissues
Shop Specials Fiji
Featured Projects

About Start-up FMCG

There is nothing more exciting than seeing a product idea develop and grow into something viable, sellable and profitable. Equally, there is nothing more frustrating than knowing you have a product concept that can succeed, yet not know how to overcome the obstacles involved in developing and launching your first product – of not knowing how to work through the intricacies of market regulations, manufacturing challenges, creative product marketing and product distribution in a viable manner.

Our founder, Anthony, revels in these challenges. Nothing excites him more than getting his hands dirty perfecting a product or helping organise a manufacturing facility or any myriad of the other challenges involved in launching a startup. He’s done these tasks successfully more than many. He saw the need for startup businesses to have the support they need to help them take their amazing ideas from concept to profitable product.

Find out more